Advice & Reviews By Tiffany Gilroy

Don´t Be Afraid Of Blogging About Your Business

Don´t Be Afraid Of Blogging About Your Business

There are many business owners who have already found blogging effective and they do it regularly and consistently. However, there are many who have some secret fears due to which they do not take up blogging. As a business owner if you also have some fears keeping you from blogging, then you would like to know that there is nothing to fear about. Blogging will not only give your brand and business more visibility, it will also help in boosting the sales. Here are some secret fears that have kept you from blogging. Lose these fears and increase your online presence.

Business owners fear that maintaining a blog will be expensive

Absolutely not. With free blogging sites like WordPress and Blogspot, you don’t have to pay a dime to start blogging. These sites have virtually hundreds of themes and formats that you can choose from.

Business owners are not sure if they have anything to blog

Blogs Can Be An Excellent Tool For Your Business

Blogs Can Be An Excellent Tool For Your Business

This is one of the most common fears among business owners who don’t blog. They think that they have nothing to write and they may end up writing unnecessary things which will affect their sales. The good news is that there is always something to write about and share. If you are a business owner there’s got to be something you must be passionate about. You can blog about your passion and vision. You can blog about challenges you have faced and how you overcame them. People want inspiration and you can be one for them.

Business owners fear that they don’t have the skills of a writer

If you are not at all good at writing or if you are not comfortable writing, you can choose non-textual blog format. For instance, you can create videos and upload it on your official or personal blogs. You can upload product demonstration videos, factory visit videos, or other types of creative videos. You can also use a speech to text converter software if you don’t want to write by typing. There are more ways to get the writing done for your blogs. You can invite guest writers, or hire writers to write for you and your company. But you also need to know that you don’t need to be highly skilled to write a blog. If you can write a professional email, you can write a blog too.

Business owners fear that blogging will take too much time

Blogging will take time and there is no doubt about it. However, it doesn’t mean that you will have to spend whole day writing the blogs. You can take out an hour or so and write the blogs. Remember that time on blogging is the time good spent. It will help your business and brand in the future. If you can afford, hire writers for your business. This will save you time.

Business owners fear that their blogs will go unread

Start Blogging About Your Business And Be Ready For Success

Start Blogging About Your Business And Be Ready For Success

Of course people won’t read your blogs if they do not know that it exists. You will need to promote your blogs too. However, it is not really very difficult to do that. If you already have a Facebook fan page for your organization, you can update the blog link there. Even if you don’t have one, you have it promoted through paid Facebook promotion.

Blogging is a great tool to promote your business and your brand. All the big brands are using blogging tools to promote their products and services. You should also leverage on this great tool to build your brand.