Goals

  • This Course Will Prepare You to:
    • Understand the Technical concepts of different modules in SAP Hybris Marketing
    • Perform Configurations Using the Implementation Guide
    • Understand how to do development of Hana Objects using the Hana Studio (for usage in Segmentation module)
    • Develop understanding about marketing processes across different SAP solutions.
    • Understand configurations required for integration With Other SAP systems ( SAP Hybris Commerce and SAP Hybris Cloud for Customer)

Audience

  • Technical Consultants
  • Functional Consultants
  • HANA Modelers
  • Data Integration Consultants

Prerequisites

Essential

  • HY700ESAP Hybris Marketing Essentials Online or
  • HY730ESAP Hybris Marketing Functional Analyst Online

Recommended

  • HYB1 Experience SAP Hybris Solutions (openSAP Online course)
  • HA100SAP HANA Introduction
  • CLD900SAP HANA Cloud Platform, Integration Service Overview

Course based on software release

  • SAP Hybris Marketing 1605 on premise

Content

  • Unit 1 – Product Overview and Architecture
    • Introduction of the different modules of SAP Hybris Marketing
    • Deployment Options
    • Integration with other solutions and Data Handling
    • Architecture Overview
    • Security Aspects
    • Installation Process
  • Unit 2 – Contacts and Interactions
    • Data Model for Interaction Contacts, Interactions, Products and Product Categories
    • Customizing Filter Attributes
    • Adding New Data Fields to The Contact Fact Sheet
    • Sentiment Engagement – Data Flow and Extensibility
    • Customer Journey Insight Application
    • Data Aging
    • Import Interactions and Interaction Contacts
    • Hands On Exercises
  • Unit 3 – Segmentation
    • Features of the Segmentation Builder
    • Creating Segments Leveraging Object Key Upload, Reference Objects And Predictive Scores
    • Multi-Value Marketing Attributes
    • Customizing New Data Sources for Segmentation
    • Defining And Assigning Preview Types
    • Segmentation Profile Filters
    • Authorization Settings
    • Administrative Features for Segmentation
    • Target Groups – Configuration and Extensibility
    • Hands On Exercises
  • Unit 4 – Acquisition – Campaign Management
    • Content Studio Features
    • Multiwave Campaign Automation
    • Configuring the Sender Profile
    • Defining Campaign Categories and Actions
    • Export Definitions
    • Creating CSV File Exports
    • Overview on Facebook and Paid Search Campaigns
    • Automated A/B Testing
    • Landing Pages for Newsletter Subscription
    • Managing Marketing Permissions And Subscriptions
    • Marketing Success Analytics
    • Hands On Exercises
  • Unit 5 – Recommendation
    • Product Recommendations
    • Recommendation Models, Algorithms, Recommendation Model Types And Recommendation Scenarios
    • Offer Recommendations
    • Consuming Recommendation Models in SAP Hybris Commerce
    • Customizing Data Sources and Algorithms
    • Hands On Exercise
  • Unit 6 – Integration With SAP Hybris Commerce
    • Overview of Integration Scenarios and Touchpoints
    • Architecture and Configuration
    • Personalizing Web-Shop Content via Segmentation and Campaigns
    • Landing Page Deployment on A Commerce Web Shop
    • Product and Offer Recommendations
    • Processing of Clickstream Data to Enrich Customer Profiles
    • Concept of Master Data Replication From Commerce to SAP Hybris Marketing
  • Unit 7 – Predictive And Heuristic Scores
    • Defining Predictive Scenarios in the IMG
    • Creating and Maintaining Predictive Models
    • Choosing the Best Model Fit for a Predictive Scenario
    • Creating Heuristic Scores Based on SAP Hana Information Models
    • Creating Heuristic Scores Based on a Segmentation Profile
    • Hands on Exercise
  • Unit 8 – Planning
    • Budget Planning
    • Adding Custom Dimensions for Budget Planning
    • Managing Campaigns with Programs
    • Spend Management
    • Using The Marketing Calendar
    • Hands on Exercise
  • Unit 9 – Integration With SAP Hybris Cloud For Customer
    • Defining Lead Scores and Lead Stages
    • Set up Campaigns to enable Lead and Activity Creation (Appointments, Phone Calls, Task) from SAP Hybris Marketing to Hybris Cloud for Customer.
    • Data Replication between SAP Hybris Cloud For Customer and SAP Hybris Marketing
    • Leverage the Lead Dashboard to Monitor Relevant Lead Management Information